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SOUL DOG USA:

The BrandingBotox process.

*This was our first round of branding help for this business*

Find out what’s next

STEP 1: Brand Audit

We began by taking a deep dive into the brand’s existing identity. Aanalyzing its logo, color palette, typography, and overall visual language.

This was about understanding what was working, what felt outdated, and where there were opportunities for growth.

STEP 2: Creative Direction & Strategy

From there, we mapped a refreshed creative direction.

This included a refined color and typography system that felt more aligned with the brand’s personality and goals.

The aim was to maintain recognizability while introducing a more modern, cohesive aesthetic.

STEP 3: Logo Revamp/Variations

We took the existing logo and reworked the visuals and colors to create a fresh look.

This inculded two color variations.

STEP 4: Visual Identity

With the logo established, we created a reference sheet of a consistent color palette and typefaces that can be used across all platforms.

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