Founder / CEO
I’m Madelena Johnson, founder of BrandingBotox — a creative company built on refinement, clarity, and elevated design.
With a background in Interactive Media Design from West Virginia University and a Master’s in Mass Communications from Virginia Commonwealth University, my approach blends strategic thinking with a distinct visual perspective. Every brand I work with is treated as an experience. Intentional, cohesive, and designed to stand out.
My foundation in photography, photo editing, and video editing began at an early age, shaping a deep understanding of composition, detail, and storytelling. What started as creative exploration evolved into a focused expertise in brand identity, web design, and social media — where aesthetics meet impact.
At BrandingBotox, the goal is simple: refine, elevate, and transform brands into their most polished, recognizable form.
Nason Lane is a graphic and brand identity designer at BrandingBotox, specializing in translating strategy into refined, cohesive visual systems. He supports the execution of client branding through the development of style guides, visual assets, and consistent digital experiences.
With a professional background at ROM Technologies, Nason brings experience in maintaining brand cohesion and implementing visual strategy at a professional level. His eye for detail and commitment to consistency make him an integral part of ensuring every brand is not only aligned — but visually elevated.
Alexandra Backel serves as the Insurance and Financial Advisor for BrandingBotox, guiding strategic decisions around risk management, business structure, and long-term financial planning. She provides insight on insurance coverage, entity formation, and sustainable growth strategies.
Alexandra is not only here for BrandingBotox as a company, but for you and your company as well. She’s here to answer the nitty gritty financial questions that ensure your brand safety and a push towards success.
Brand Partnership: SoulDog x BrandingBotox
BrandingBotox is proud to partner with SoulDog to refine and elevate its overall brand presence through strategic analysis of messaging, visuals, and digital experience. Through identifying key gaps and implementing targeted improvements, this collaboration creates a more cohesive, clear, and impactful brand -- everything BrandingBotox strives for, and everything SoulDog needs.
Having worked with Soul Dog before, we decided a partnership would serve as a public case study while blending audience exposure.
Improving audience connection and driving growth towards both of our businesses is key in this partnership.